Our recipe dates to 1917 and has been a beloved tradition ever since. The handmade goodness was first introduced to the public in St. Louis, Missouri by two German immigrant brothers. The Lantz brothers owned and operated a bakery where they discovered a family fruitcake recipe in their grandmother’s cookbook. The recipe took off, and the Lantz brothers soon found themselves searching for a bigger facility to produce their grandmother’s recipe. In 1964, their search took them to Beatrice, Nebraska, and the current facility, nestled in America’s heartland.

The Nebraska bakery changed names and ownership several times before becoming nationally known as Beatrice Bakery Co in 2002. Despite the changes, the original fruitcake recipe remained the same.

We have been featured on QVC, Food Network’s UNWRAPPED “Holiday Favorites” episode, A&E Biography’s “The House that Santa Built”, on ABC’s THE VIEW’s “Holiday Candies, Cookies and Cakes” segment and received editorial recognition in Midwest Living magazine. Grandma’s Fruitcake has been a tradition for many generations!